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Brittany

What To Do When You Make a Mistake

June 13, 2020 by Brittany Leave a Comment

When you’re a business owner, as much as we all love to be perfect and feel like we have control over everything, we just don’t. Mistakes are inevitable, especially online. Sometimes it’s not even your fault and we’re going to be talking about that as well because sometimes you get blamed for things that happen on the internet that you don’t really have control over.

PSST: if you need some freelancer #inspo we got you covered, boo! If you haven’t been following along the last couple of weeks, definitely go check out the last few posts in the series. We have talked about scope creep, setting boundaries with clients, how to take personal days, and even how to get recurring work from client projects!

Today we’re going to be talking about what to do when you make a mistake. 😬

When it comes to how you manage your work load, client expectations can get out of control. You might miss a deadline. A site might go down due to something you did. You might not say the right thing. You might wait too long to say the right thing. In the end, you’re not going to do everything perfectly (gasp!) and you need to learn to handle when that happens.

Don’t Panic

When you make a mistake, do not panic. I know it is easier said than done, especially when a website is down or things on your website aren’t appearing how they should. It’s so easy to panic like, “Oh my gosh, it’s 6:00 PM and a website went down and I’m out at dinner.”

I actually had a mentor (who was also a website designer) tell me she did NOT believe in emergencies. Isn’t that crazy? She did not believe in emergencies when it came to the internet. Even if a site went down!

I am not saying this policy is for everyone because, personally, I like my websites to be live all the time. But there are some things that count as emergencies on the internet and there are things that just don’t.

Early on in your relationship with a client, you need to educate them on what constitutes an emergency.

Define “What is an emergency?”

Is a typo an emergency? Probably not (unless the typo is like, a profanity.)

Is a down website an emergency? Probably, especially if the client is losing sales or traffic.

Troubleshooting Step 1: If your site is down, don’t panic. Visit downforeveryoneorjustme.com and make sure it’s not just you! Sometimes things like servers might go down in a certain place, but not in others. It could just be your internet connection.

Troubleshooting Step 2: The next thing that you should do is ask yourself, “What’s the last thing that I did?” Normally, whatever’s going on is related to the last thing that you did. (For more troubleshooting info, check out the video at the end of this post!)

Troubleshooting Step 3: Contact support. Make sure to include relevant and helpful information for a fast resolution. Things like: Which website is it? What pages are looking weird? Do you have a reference of what your pages looked like before? Sometimes it’s really obvious and sometimes it’s not.

Own Your Mistakes

The best thing that you can do when you make a mistake just first and foremost is own it – own the responsibility. Don’t try to cast off the blame.

If you made a mistake and it is your fault, don’t try to cover it up! If you know you added code to a page and then the page went down when you ask for help explain exactly what you did so you can get to a solution fast. It’s going to be more productive for everyone.

When it comes to a client project where you made a mistake or something is going on, make sure that you have proactive communication. Tell the client that something has gone wrong and you are working on it! Let them know you’re looking into it and it’s a priority. That’s all they want to know.

You should also take the time and educate the client on the issue because you also don’t want it to seem like things are your fault when they aren’t.

Issues happen. Even the biggest servers go down sometimes. Integrations break.

When you’re clear on the cause, educate the client so they feel secure on the stability of their online business…and you don’t consistently carry the blame when things go wrong.

Present Solutions

Even if you don’t know what is causing the problem yet, present short-term and long-term solutions when you reach out. Often time clients just want to know what the next step is going to be for them. They need to know that you are going to work on the issue and help them get the result they are looking for.

If you are intimidated by client communication or need help finding the right words, check out our post on how to have great client communication.

Make it Right

If you really messed up in a way you can’t fix with a backup or troubleshooting, figure out a way to make it right. It’s just a matter of integrity. It won’t happen a lot, but sometimes you will just be in situations where you have to make it right.

Most often an apology and offering ways to make something right for the client is all it takes to keep their trust. If you are honest and upfront about what is going on and do everything you can to let you client know you are in this with them, they will respect you and you may get a glowing recommendation, even with a misstep on the record.

“Anyone who has never made a mistake has never tried anything new.”

― Albert Einstein

Create a system for preventing future mishaps

If you have a version of your page that you love, save that page as a template. If you mess up, or your client goes in and makes it all crazy and weird looking, at least you have your pretty version as a backup.

Make sure that when you like something, you take screenshots of it when it’s the most beautiful that it can be.

TL;DR: When you make a mistake, you’re going to not panic. You’re going to own it. You’re going to present solutions and you are going to have systems to make it so that it does not happen in the future.

If you want more training on how to build a rocking freelance business through web design sign up for our email list below to snag our goodies!

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Filed Under: Biz Advice, Freelance Tips Tagged With:

Avoiding Scope Creep On Client Projects

June 1, 2020 by Brittany 1 Comment

So you landed a client, you get your contract signed, and you are in the throws of working away on the project. Your days are filled with awesome design inspo and sometimes when you are working you might look a little like this…

via GIPHY

What happens when you have that client that you like working with and they begin asking for things that are not quite in the scope of a project? You don’t want to lose their business by saying no, but you also just can’t “change that page layout a little bit” one more time. Let us just encourage you…

“You’re not going to lose clients over treating yourself fairly.”

– Weeknight Website

Navigating the waters of a good client relationship is all about honesty, we talked about it in our blog on rocking client communication for an awesome project experience. (hint hint 😉) You also need to make sure you have good boundaries in place so that clients know exactly what to expect from you! This will lead to happy clients lots of referrals, great long-standing client relationships, and most importantly, a happy YOU!

What to do About Scope Creep with Your Client Projects

This how to avoid feeling #awkward about addressing scope creep with your clients and never feeling taken advantage of when it comes to the “little” changes.

#1 Make sure you have a defined project contract

This is the thing no one ever wants to hear, however, this one change alone helped me scale from a website design agency making $600 – $700 a project to landing $3k+ projects in less than 1 year, and that was just starting out!

When you have a contract, you look sups profesh. Clients realize that you have put thought and time into anything you proposal and they have an automatic trust meter that goes “ding ding” when you say “sure, client I am excited to work wwith, let me send over a contract and formalized proposal for your approval.”

This also tells them that you have boundaries right away, which means that they have to treat you with respect and that your boundaries are there to protect you both.

Our favorite spot for a template contract for designers is AIGA the professional association for design.

#2 Don’t Let it Stress You Out

Making sure you are clear about your boundaries is NOT just for your client, it is for you as well! Mental health and managing your stress levels is really important when you are a designer or content creator. The thing to know is that even with the BEST client in the world, this can easily happen to your project.

By allowing a project to become bigger than the scope laid out can leave you struggling to say inspired and on task. This can become especially overwhelming when the project drags on for weeks past the due date and you can not take on new work, but you are also not getting paid for all. the extra hours. #thestruggleisreal

Make sure you clearly articulate in writing what is included in your project and what is an additional fee. and if you do say yes to additional work on a project…

#3 Remember the Money is in the Invoicing

It can feel intimidating to send an additional invoice when a project goes out of scope. I have literally lost thousands of dollars this way in the past, so take it from me, do not do this to yourself!

The best way to avoid awkwardness is to make sure you have additional requests from the client in writing. Send them a quote for the additional work, and then send the invoice as soon as you complete the additional work. This is outside the project you are working on and should be invoiced and paid right after the work is complete, just like any other smaller job requests would be.

If the client pushes back, you can always refer them to the contract that you (obvi) set up because you are a well-protected boss lady, running a super successful biz!

Want more? Watch the Facebook Live about avoiding scope creep!

Filed Under: Freelance Tips Tagged With:

Keys for setting good client boundaries!

May 22, 2020 by Brittany 2 Comments

When you are beginning freelance work, some of the worst mistakes can come from the learning curve. You are all the sudden responsible for managing AND doing all the work. It can feel overwhelming and frustrating trying to nail down what works for you as a business owner and a creator. One of the best lessons I have ever learned was that energy, while it is a renewable resource, does have a finite end. 

Expending your energy in a way that doesn’t leave you completely uninspired, is really important if you want to be ‘in it to win it’. You have to know where the boundaries are and stick to them for your own health and wellness. The last thing you want is to look at your phone and see this…

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Since we are all about empowering freelance website designers and content creators, we thought we would share some of our best tips for setting client boundaries that make everyone involved feel like they are #winning 

Know thyself 

Before you can set really awesome boundaries, you have to know what they are going to be. I find that oftentimes we can answer some fairly simple questions and avoid getting frustrated if we just take a moment to think about what our process really is! 

Kristen, our resident design expert,  has a saying that i love… 1,2,3 work with me. The premise is that you have to define your process to make it easier for people to say yes to you. A confused mind always says “no”, soif you want a yes, you have to clarify the process boo! 

I get it, if you are new you might be thinking “I don’t have a process or boundaries, I just need to make some money dude.” 

I fully feel that pain! I have been there, but I have to say it wasn’t until my process was clearly defined and my systems and organization was in place that my website design and marketing business really started to flourish. 

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Here is a list of questions to answer for your business. The answers will help you set boundaries that feel healthy and maintainable. 

  1. What days do you work each week? 
  2. What holidays are you off? 
  3. How do you prefer to get communications from clients? 
  4. Do you reply to them if they are late on payments? 
  5. Do you have specific working hours? 
  6. If you are out for an emergency or out sick what is the process 
  7. Do you only check incoming communications (email, slack, skype, text, etc….) certain times of the day? 
  8. Do you have weekly meetings or touch points they should use for communication?

Let clients know your boundaries clearly

Now that you have decided what your process and boundaries look like, you need to go ahead and fill in the rest of the world, because we aren’t mind readers, peeps! Make sure the process is clearly understood on the client’s end and send it to them in writing before your project starts so they are aware of it and you have something to reference later. 

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When I  was first starting out I felt like boundaries would make me unattractive to clients, NOT TRUE! Boundaries are sexy, and they keep a little air of mystery about the relationship that helps the client keep an appreciation for you and what you do. Enforcing your boundaries will not make clients shy away from working with you, it will give them confidence in you as a service provider. Remember this is not emotional, it’s good business. 

Contracts are your friend

If you are not sending contracts, let us just encourage you, ALWAYS send a contract. Dont make the noob mistake I did when I was starting out by avoiding contracts because they felt too stiff. It is your insurance policy. As awkward as it might feel to send, it will be way more awkward if you get stiffed over $3k on your first job as a freelancer, true story! #neveragain

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Contract templates are everywhere online and we use the ones from AIGA. These are standard designer contracts that will help you get your business protected and keep you from experiencing issues with non-payments! This is also a great place to put in all the information you put together in the first section! 

What to do if a client crosses a boundary 

It happens, a client gets your phone number and next thing you know they are blowing you up with texts at 11:59 pm asking for something at midnight. It’s a real thing yo! The key to letting clients know how and when to communicate with you is that YOU have to be the one to stick to it. 

via GIPHY

You have to set a standard of not rewarding bad behavior or incorrect request processes. That is where you are the boss and need to be kind to yourself as an employee. Any job in the corporate world where your boss  asked you to work late without extra pay all the time is not one you would stay at. Don’t allow that to happen to your business either. Sometimes people think of freelancers as side hustlers, rather than legitimate businesses. It is up to us to correct that perception by sticking to the rules we lay down! When a client crosses the line, simply clearly communicate that it was over the boundary and to please refrain from doing it again. If it happens again, do not respond the next time until they submit the request in the right time and place as you have laid out. Don’t allow them to stress you out with bad communication. 

We hope these tips helped you feel more confident in setting boundaries for your clients. Check out the full reply on Facebook Live that we did on this topic! 

Filed Under: Freelance Tips Tagged With:

How to Sell Ongoing Maintenance Packages to Scale your Freelance Career

May 15, 2020 by Brittany 2 Comments

We have all been there, a client loves their site, and they love YOU so now what? The project is technically done and they are ready to be set free into the World Wide Web, but they hesitate.

They lock eyes with you and at that moment you know, they are NEVER leaving you. You have just made a life long bestie and your business just leveled up!

via GIPHY

With the right client this a dreamy situation. Establishing a long term relationship with a client, as a business owner, is pure magic! Instead of having to stress out, trying to fill your schedule, you are afforded the opportunity to keep working with someone who you already know and who has a value for you, and what you do!

If you are newer to your design career, you may be thinking…

“How do I get to this magical place of unicorn dust and fairy sparkles where clients are your friends and they book you over and over again?” 🦄✨

The first thing we always recommend is starting with stellar client communication. We talked all about our best tips for that in last week’s blog!

However, if you are a little further along and ready to take it up a notch, read on my friend, we have something cookin’ for you, good lookin’ 😉

How to sell clients upgraded services for an income bump!

Create a Maintenance Plan

Most website design clients are nervous when they get hold of their brand new baby website. Like new parents they are scared they are going to break it. You can give them tutorials, help them figure out. how to navigate the site, or give them step by step help, but the fact remains some clients just want someone to do it for them!

This is where you can help, my friend. You are the expert that they have been longing for, the vice on the other end of the phone to give them guidance! Selling a service for maintenance at a small monthly fee can be a huge advantage to you and to the client. They get peace of mind and you get recurring income!

How do you get started selling website maintenance packages?

Firstly, you need to ask your client what they need help with. What things do you get calls about repeatedly? What things are your clients most nervous and asking tons of questions about when you hand the site access over? What fears do they have about their website or marketing plan?

Create a unique product for them. You can offer base packages or standardized options with specific add ons. Then, send them an email about a month after your project ends to check in and see if they need help with anything. Remember your communication and relationship with your clients is key! This is the make or break factor for an online, service-based, business.

Try Selling Hosting Services

This is a common way of maintaining a good report and an ongoing yearly relationship with clients. You have hosting that you manage on a server and instead of the hosting company billing the client, you are the one that does the billing. You then can charge a small mark up to your clients and get a little cash for the trouble of making sure that everything runs smoothly on the site for the rest of the year.

PRO TIP: You can now do this exact thing with Weeknight Website! 🎉

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That’s right friends, if you are a website designer or marketing profesh, you can now get multiple sites on Weeknight Website and sell the licensees to clients! This will help you potentially get your website for free each year! We are launching this brand new plan just for our freelancers and hustle heroes out there. If you are interested you can get more. information when it launches by signing up for our email list below!

Filed Under: Freelance Tips Tagged With:

Ways to ROCK Your Client Communication, and Keep ’em Coming Back For More!

May 9, 2020 by Brittany 4 Comments

When you begin any journey with freelancing, it becomes really obvious that the first thing you need to be successful is, well… clients! While getting freelancing clients is a topic for a whole other blog, we wanted to talk about how you KEEP clients and make them happy.

This lesson is the single most important freelance lesson I ever learned and had I learned it earlier I might still have a few of my clients from the early days!

My Best Tips for GREAT Client Communication

1- Be Upfront and Honest

Whether it’s an unrealistic deadline expectation or a simple miscommunication, not being afraid to ask for clarity on something is a huge key in not only great communication but also saves you from wasting your time.

Great communication begins and ends with being upfront about what is possible and what is not. Your clients are not mind readers and they do not have access to your schedule. If you can not meet a deadline they have in mind let them know in advance. You are responsible for setting the pace of your project, so own that, and don’t shy away from giving clear and honest feedback on project statuses. We love this Quote from Brenee Brown “Clarity is Kindness” So be kind to your clients, and yourself!

2- Clients are Our Friends (in business)

Sometimes when we get annoyed with a client, there is a temptation to snap at them or to write a less than pleasant email. If you remember that clients are really just our friends it will help you keep your cool. We have all had that client at one time or another that just drove us crazy, the key is remembering that you are NOT their employee. You are providing them with a service or product that will help them meet their goals in business.

Like any good customer service person will tell you, escalating the situation is the opposite of what you want to do. For the most part, if you are reasonable and explain the situation clearly most clients are really understanding.

via GIPHY

Set Clear Boundaries

I remember when I first started freelancing and I was eager to gain client trust and prove myself. I handed out my personal phone number in an effort to let clients know that they could reach me in an emergency and that I was accessible to them. What ensued was an onslaught of texts that made me regret ever having a phone at all.

I had given them my number with no clear set expectation of how they could use it to get in touch with me. I had not defined a process for how they could get their request to me in a way that worked for me. Setting up a system for projects and realistic boundaries is one of the most valuable lessons you will learn as a freelancer or service provider.

Boundaries are what will allow you to make a career of this and not burn out. Set aside time for your self, your family, travel, and the things you love! By doing this simple step, you will be sure to avoid ending up in a Designer’s Nightmare like this girl! 😬

Read Full Designer Nightmares Post

Set weekly project check ins

This is the single best thing I ever implemented in my business! This has helped my clients feel well taken care of and reminds them that I have in no way forgotten about them or their project. What works for me is having a full day of meetings with all my current clients and potential clients. I do this on Mondays so I have the full week to make progress on their project at my own pace. Once I have those meetings with feedback and tasks for the week, I schedule everything into my Asana calendar. Then on Friday i send an update email allong with anything they will need tog et me for our Monday meeting the nect week. This keeps both myself and the client accountable to the process and timeframe we agreed on!

The best thing to do is find what works for you and your client and stick to it! Letting them know how YOUR process works, is one of the most valuable things you can do. It builds confidence and trust from the start by letting them know you have a way of doing business!

Hop you enjoyed these client communication tip sand that they help you ROCK your next project!

Filed Under: Freelance Tips Tagged With:

Stuck at home? Start a passive income-generating business in 15 days or less!

March 19, 2020 by Brittany Leave a Comment

If you are anything like our team, being at home for days on end can cause you to go into creation mode. Some of us go full artist-mode, turning attention to music and home decorating. And then there is me (Brittany) that loves blogging and all things content creation. So here we are with me writing you this post and laughing about this meme that pretty much sums up how I feel about the quarantine…

Photo Credit

I had a couple of friends reach out to me this week and ask how I started working from home and I decided it was high time that I spread the information in this post with all my favorite friends out there (read: you).

This blog is an intensive all-in-one guide to starting (and running) a successful online business and learning to work from home. If you just need some cash on the side or are looking to make a career shift, this one is for YOU!

How to start a money-making business from home

#1 Choose Your “Thing”

The first thing you need to do when deciding to start any business is deciding what you want to do. Do you want to sell custom products? Write and perform music? Build websites? Write books and blogs?

The options can feel endless. My best advice is to always find the thing that lights you up like a Christmas tree and do THAT! You want to pick something that will relax and refresh you for the most part, because if you are side-hustling and working a full-time gig the last thing you want to do is wear yourself thin and feel overwhelmed. Which leads me to step 2.

#2 Make a Plan

If you are reading this blog during the COVID-19 quarantine, I suspect your time will be even more open. #socialdistancing

However, life will get back to a somewhat normal routine at some point and you are going to find a reason NOT to continue your venture. This is where your willpower and resolve will make or break you. Having a set time when you can devote 30 minutes or an hour a day can make all the difference. Maybe you give up an hour of Netflix binge, or you wake up an hour earlier. Whatever your solution make sure it is viable for your everyday life! Don’t be like me saying for a month you will get up at 6:00 am only to snooze till 8 and feel “late” the rest of the day! #realtalk

Set realistic goals and expectations with the knowledge that you will get out of this what you put into it (at first).

Now that you have decided the what and the when we need to talk about The Who

#3 Find your Perfect People

Think about what are you going to sell and ask yourself, who is the person that needs this the MOST? Chances are there may be someone you actually know in real life that fits the bill. If that’s the case use them and build what is called a “Customer Avatar”

A what-ey what? Customer Avatar. It’s the marketing jargon for your perfect person. Someone who will buy, use, and love your thing you sell! Also knows as a fan.

If you need help with this step, we have a simple guide that can help you build the perfect audience and get your business actually moving!

get the worksheet

#4 Get a website

If you expect to sell online you need a website (and possibly a shop) to get fit done! One of the biggest mistakes I see people make is not investing in themselves from the start. Does it take money to start a brick and mortar business? YES! Starting a business online is no different…you just don’t need quite as much.

You are going to need a powerful website with all the tools that can help you make sales and turn a profit while you sleep. If you want to build passive income, you have to put in some upfront work and the cash to back it up.

Does this mean you have to spend an arm and a leg to get the latest and greatest tools on the market and then spend 10 years learning to use said tools? Nope, we did it for ya!

Weeknight Website is WordPress Reimagined. We offer you all the power of WordPress, with a team of professionals and maintenance built-in! We literally want to give you a 10-year head start we WISH we had when starting our online businesses.

If you have lost your main source of income due to COVID-19, we want to offer you an extended free trial of Weeknight Website to help you get your new business off the ground!

Sign Up Now

#5 The Sale is in the Email

This is a common saying in the online marketing world and it’s not hard to see why. For every subscriber on your list, you can expect to make about $1 per month per subscriber. Depending on your email copy and what type of product you have to sell you may even see numbers higher than that!

We have quite a few resources to help you build an email list, templates for you to use in writing emails, and our new fave email marketing software that is so easy to use!

#6 Make sure your homepage is designed to SELL SELL SELL!

We get it, it can be confusing figuring out what to put on your website and then figuring out where to put it…

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Don’t leave your dreams undone! Download our super-simple Perfect Homepage guidebook and build your homepage with confidence! Weeknight Website helps you get a website up in 7 days or less, so you can splendor the rest of quarantine with some wine and family time while your business does its thing!

Get the Guide

These are some of our best tips for starting a money-making business. Stay tuned next week to see how to can add a little gas to the fire and start making it RRRAAAIIINNN!

Check out some of our other posts for your next steps building an online business!

How to Market a Product Online

Get more traffic to your website

How to Start a Podcast

Filed Under: Biz Advice, Freelance Tips Tagged With:

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