It's time to design with sales in mind.


Done-for-you resource library & design secrets
for a trust-building brand that SELLS!

Sales and design are deeply connected.

94% of online shoppers don’t trust outdated or poorly designed websites.


You have a website up and running (yay!) but you can’t remember the last time you made a sale through it (boo!)

You know you have a great product,
but your visuals are all over the place.

Your business has diverse product offerings (events, physical products, online trainings, oh my!) and you need to be able to make them launch ready FASTER.

Or maybe...

You’re a designer that wants to increase your value to clients 💰 and set yourself apart from the sea of freelancers out there

You’re tired of starting from scratch with every project and want a library of design and copy  resources to come back to over and over again!



Create a trust-building brand, learn the secrets of websites that sell, and access a library of grab and go, ready to use resources to help you launch FASTER.

Now, let's be clear...

There’s plenty of experts that will help you do this.

But if you’re stuck and still not making sales, you need US.

You see, something is wrong with your M.E.T.



Messaging: what you're communicating to your audience that your brand and products are all about, and who you're for.


Experience: How your customer experiences your brand visually, and how easy it is for them to get what they came for.


Traffic: How to get more eyeballs on your site. You need cutting edge strategies for 2021 that will get you favor with search engines and increase traffic to your site.

Design To Sell has everything you need to get your M.E.T. on track.


Inside Design To Sell, you will get…

  • + The training and tools to be strategic with your sales and design

  • + A library of done-for-you resources
    to make launching faster

  • + Copy frameworks, lessons and prompts to get clear on your messaging

  • + Traffic strategies that
    are working in 2021

  • + Lifetime access to all future updates and new resources to the Design To Sell library.

About Your Instructors


Hey, I'm Kristen Estes


I’ve launched 100’s of websites in my decade-long career as a web designer, and have helped hundreds of other designers do the same through the website platform I founded, Weeknight Website.

I’m currently the CEO of Weeknight Website and Creative
Director at Moonwalker Digital, a web design firm specializing in high-converting websites. My pages are known to convert and we’ve been a part of over 20+ five and six figure launches. Most notably, a sales page my team designed for internet sensation JP Sears received over 96k shares and helped create a six-figure revenue stream in under 6 weeks.

Some Business owners I’ve worked with…


…and next, hopefully you!

Hey, I'm Brittany Thompson!



Brittany Thompson is the CEO of Brittany Thompson Creative, a web design and digital marketing firm that is known for crafting unique marketing strategies to scale product businesses.

With over 12 years of online marketing experience, Brittany has completed projects for a national wall paneling, Miller Paneling, authors like Renee Evans, and Seth Dahl and online product brands like The Living Home, and Grow with Nate and Christy. In the first nine months of 2020 she worked with a new online shop grew the company to over 15k in sales in a single month.

These were  Brittany's client’s numbers before she started working with him. He was a well-known speaker and author with an active social media presence… but his store was only doing a few hundred dollars per month.


…and these are his numbers after 8 months of working with Brittany. Consistently making thousands of dollars per month, 19X previous revenue.


Our straightforward, step-by-step processes and tools will give you the
confidence you need to take finally take your business next level.

What you'll learn inside...


Plus, we're tossing in these extras, just for you:


The Content Kit

Make the copywriting for your website as pain-free as possible! This guide will jump-start your messaging and content creation superpowers.

It includes: 

  • + Our About Page Formula. Learn how to masterfully write the second-most visited page on your website. 
  • + Our Services Page Formula. Design and write your Services page in a way that leaves no question in your client’s mind that they want to book you
  • + Contact Page Form Scripts. Finishing your Contact page form can be as easy as copy and paste! 
  • + Welcome Email Script. A template you can quickly customize and automatically send out to all new subscribers on your email list.

And while Design to Sell is brand new, know we are educators committed to giving our community #breakthroughs and getting you website wins!

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Here’s what’s included inside Design To Sell

  • + Design To Sell System Curriculum
    ($997 Value}
  • + Swipe & Go Messaging Templates, Wireframes, and Traffic Boosters
    ($597 Value)
  • + Bonuses: Hot Sheets, Strategy and Visual Guides, Survey Template and Social Media Prompts ($349 Value)
  • + The Content Kit Templates and SEO Training ($37 Value)

Valued at $1980 | Normally $697


or 3 payments of $229

Enrollment closes November 12th @ 8:59PM CST


Our teaching style is no fluff. We are continually going to be adding resources, but this particular program was built with succinct, valuable teaching and "swipe and go" files to use when needed. With your lifetime access, it's a library you will surely pull from over and over again.

Group 103


  • Business-owners that are tired of seeing their website be a money-suck vs a money-machine.
  • Designers that want to learn conversion-centered design and charge a premium for their branding and website packages as a result.
  • Artists that want to improve their website experience, traffic and checkout rates.
  • Organizational leaders that want an arsenal of tools to give your team to help with online fundraising and event sales.
  • Product creators that are clear on their niche but feel like their brand and messaging aren’t hitting the mark.
Group 97


  • People needing launch strategy. We will show you how to create and write sales pages and emails that sell, but we will not walk you through a product launch start to finish.
  • Anybody looking for a course on how to complete a website. We have another course for that, The Website Completion Kit, to help you write and design your site in two days. We can also build your site with our tools on our platform, Weeknight Website.
  • Anyone looking to get rich quick with turd products. Creating products is a lot of upfront, hard work! It’s fun, but it’s not “easy.”


We know you’re going to love Design To Sell. But if you’re dissatisfied with your purchase for any reason, we’ll issue you a full refund if requested within 14 days from your purchase date. Please note: This kit was built for action takers and is composed of digital content, so we must also see proof that you attempted to complete the material upon your request.

Have Questions?

Your trust-building brand tools and product launch library is waiting.

Let's do this.